A forecast is not a prediction. It is a statement of assumptions, arranged so that the people reading it can argue with each one individually.
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A forecast is not a prediction. It is a statement of assumptions, arranged so that the people reading it can argue with each one individually.
Before the question of what to buy comes a shorter list that is much easier to answer, and much more likely to determine the outcome.
Year end feels like an event because the work is saved up for it. Spread the same work across twelve months and it stops being…