The First Wave of Speakers Is Announced

Elena Voss opens the conference on the morning of August 31 with The Semiotics of Simplicity, an hour on why the most reductive marks are almost never the simplest decisions. She is followed across the three days by Marcus Okafor of Figma, Soo-Yeon Park of Colophon Foundry and Javier Morales of IDEO.

Every keynote runs on the main stage with no competing session, so the whole room sees the same talk. The remaining sixty sessions are split across Tracks A, B and C, and you can move between them freely with any pass.

Speaker submissions for the 2027 edition open the week after the conference closes. If you would like to be considered, write to us and tell us what you would talk about rather than what you have done.