Keynote Speakers
Voices that
move culture
Sixty of the world’s most influential designers, typographers, art directors, and visual thinkers share three stages.

Elena Voss
Global Creative Director, Pentagram

Marcus Okafor
Design Systems Lead, Figma

Soo-Yeon Park
Type Director, Colophon Foundry

Javier Morales
Creative Director, IDEO
Conference Schedule
Three days,
60 sessions
Filter by track or browse the full day-by-day programme across three simultaneous stages.
09:00
Opening Keynote: The Semiotics of Simplicity
Elena Voss, Pentagram
10:30
Generative Identity: When Code Becomes Brand
Rita Chen, Google Brand Studio
12:00
Variable Futures: Type That Thinks
Soo-Yeon Park, Colophon Foundry
14:00
Rebranding at Speed: Lessons from Nike’s 12-Month Rebrand
Amara Diallo, Wolff Olins
15:30
Motion as Meaning: When Animation Has Intent
Tobias Ruf, Stink Studios
17:00
Display Type in the Age of Infinite Screens
Nadine Grobe, Commercial Type
19:00
Day 1 Closing Panel: What Does Good Actually Mean?
All Day 1 Speakers
09:00
Systems Thinking at Scale
Marcus Okafor, Figma
10:45
Cultural Authenticity in Global Campaigns
Yemi Adeyemi, Ogilvy
12:30
Lettering and the Return of the Hand
Mirela Santos, House Industries
14:15
AI as Creative Partner: Tools, Not Replacements
Lars Eriksen, Adobe Firefly
16:00
Packaging Design and Ecological Responsibility
Chiara Fabbri, Sagmeister and Walsh
09:00
Design for Systemic Change
Javier Morales, IDEO
10:30
Multilingual Design: Designing Across Scripts
Humaira Noor, Google Fonts
12:00
Designing in Public: The Open-Source Brand
Sofia Lindqvist, Fontsmith
14:00
Closing Keynote: The Future of Visual Language
Elena Voss + Marcus Okafor + Javier Morales
16:00
FORM // 2026 Award Ceremony
Hosted by the FORM Jury
Venue and City
Berlin
Exhibition
Centre
Three purpose-built halls in Berlin’s cultural west, minutes from Charlottenburg Palace and the city’s most legendary clubs.
Messedamm 22
14055 Berlin, Germany
Halls 1, 2 and 3 / 28,000 sqm
August 31 – September 2, 2026
Partner Hotels Nearby
km
Sheraton Grand Berlin
★★★★★
km
Hotel Steigenberger am Kanzleramt
★★★★★
km
25hours Hotel Bikini Berlin
★★★★
Partners and Sponsors
The brands
behind FORM
Platinum
Gold
Bronze
Past Edition Highlights
Four years
of Form
Relive the talks, workshops, and moments that defined FORM 2021 through 2024.
Get Your Pass
Three ways
to attend
Join 2,000 designers in Berlin. All passes include access to all three stages, workshops, and the FORM social programme.
General Pass
- All three days of talks
- Access to Tracks A, B, and C
- Workshop access (first-come)
- Conference bag and materials
- Opening night reception
Pro Pass
- Everything in General
- Reserved workshop seats
- Speaker networking dinner
- Digital recordings library
- FORM community platform
- Award ceremony tickets
Studio Pass
- Five Pro Passes bundled
- Private studio meetup space
- Brand placement in program
- Pre-conference speaker Q&A
- Dedicated concierge service
Contact and Press
Let’s talk
about FORM
Whether you’re a journalist, a potential sponsor, or just want to say hello, we read every message.
General
[email protected]Press and Media
[email protected]Sponsorship
[email protected]Speaker Submissions
[email protected]FORM // 2026 takes place August 31 to September 2, 2026 at the Berlin Exhibition Centre (Messe Berlin), Messedamm 22, 14055 Berlin, Germany. Doors open at 09:00 each day.
All passes grant full three-day access to every talk across Tracks A, B, and C, plus the Opening Night reception, conference materials, and the networking app. Pro and Studio passes add reserved workshop seats, the Speaker Dinner, digital recordings, and the Award Ceremony. See the Tickets section for a full breakdown.
Early Bird rates are available until July 17, 2026. After that date, all passes revert to standard pricing. We strongly recommend booking early as the 2,000 capacity sells out every year.
Tickets are fully transferable at no cost up to 14 days before the event. Refunds (minus a 10% handling fee) are available until June 30, 2026. After that date, transfers only. Studio passes can reassign individual attendees within the same organization at any time.
Yes. Students with a valid university ID receive 40% off the General Pass. Groups of 10 or more qualify for a 20% discount on any pass type. Email [email protected] to request discount codes before purchasing.
Pro and Studio pass holders receive access to the full digital recordings library within four weeks of the event. Individual sessions may be released publicly on a rolling basis six months after the conference. General pass holders can purchase recordings separately.
The Berlin Exhibition Centre is served directly by the U2 subway line (Kaiserdamm station, 3-minute walk). From Berlin Hauptbahnhof, take the S-Bahn to Zoologischer Garten then transfer to the U2. A shuttle bus runs between the three partner hotels and the venue every 30 minutes from 08:00 each conference day.




