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Campaign Stories

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Editor’s pick

A backer’s guide to reading a campaign page

Writing campaign updates people actually read

The update nobody wants to write is the one that keeps a campaign alive. A short guide to telling several hundred people that something has…

How milestone funding protects both sides

Releasing every pound on day one is how campaigns quietly fail. Paying against milestones is slower, more annoying, and much harder to get wrong.

Setting a funding goal you can actually deliver

Most first-time creators pick a number that sounds achievable rather than one that covers the work. Here is how to build the number from the…

What separates a funded campaign from a quiet one

Four years of campaign data, and the same handful of things keep separating the projects that fund from the ones that stall in week two.