From the Blog

Notes from the review team on building campaigns that fund, shipping what you promised, and backing projects with your eyes open.

A backer’s guide to reading a campaign page

Six things worth checking before you pledge, from someone who reviews these pages for a living.

Writing campaign updates people actually read

The update nobody wants to write is the one that keeps a campaign alive. A short guide to telling several…

How milestone funding protects both sides

Releasing every pound on day one is how campaigns quietly fail. Paying against milestones is slower, more annoying, and much…

Setting a funding goal you can actually deliver

Most first-time creators pick a number that sounds achievable rather than one that covers the work. Here is how to…

What separates a funded campaign from a quiet one

Four years of campaign data, and the same handful of things keep separating the projects that fund from the ones…