About this Project
Open Imagination began as a question: what would a studio look like if its brand were a workspace rather than a badge? We built an identity that behaves like an open sketchbook: a flexible grid, a palette that shifts with the season, and a mark that reads equally well on a business card and a building.
The system ships with a component library the client maintains themselves, so the brand keeps growing after the handover. Six months in, their team has produced more original work with it than we did during the engagement, which is exactly the outcome we wanted.
