Weight, coat condition, energy and digestion all start in the bowl. Our certified pet nutritionists review your pet current diet, weigh and measure them, read any notes from your vet, and build a feeding plan you can actually follow on a normal week.
Plans cover portion sizes, meal timing, treats, supplements and a shopping list at three price points, so a healthy diet does not depend on a big budget. We re-weigh every pet at six weeks and adjust the plan free of charge.
What your plan includes
- A full body condition score with photographs, so progress is visible.
- Daily portions in grams for the foods you can buy locally.
- Safe treat allowances for training days and long walks.
- Guidance for allergies, sensitive stomachs, seniors and growing puppies.
Our recommended foods are stocked in the Our Products, and members get a standing discount on every bag through their community account.


