3 Ways to Transform Your Site Into a SEO

Most sites do not need a rebuild. They need three specific changes, applied in order, and the patience to leave them alone long enough for search engines to notice.

First, fix the structure. A flat site where every page is three clicks from the home page will outrank a beautifully designed maze every time. Draw the tree on paper before you touch a template.

Second, fix the speed, but measure it on the device your customers actually hold, on the connection they actually have. A score of 98 in a lab and four seconds to first paint on a phone is a failing site.

Third, fix the content. Not by adding more of it, but by deleting the pages that never earned a visit and folding what was useful into the ones that did.