Nobody Reads the Second Page of Anything

On Writing Fewer, Longer Pieces

We halved the publishing schedule and doubled the reading time. Nobody complained, which was itself informative.

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Notes on Shipping a Redesign in Public

The First Hundred Subscribers

Where they came from, what they opened, and which of our assumptions did not survive contact with them.

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The Analytics Backlash Finally Has a Business Model

Why We Left the Platform

Owning the archive turned out to matter more than the distribution we gave up to get it.

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Blog gallery photo 5 in masonry thumbnail grid

Notes on a Quiet Morning Shoot

Early light, an empty street and a fixed lens. A short field report on working slowly and keeping the frame simple.

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Standard Post with Gallery

This is a Standard post with a Dailymotion Video

A third video entry rounds out the roster so masonry and four-column grids have enough cards to lay out properly.

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Standard Post with Gallery

This is a Standard post with another Preview Image

A second image entry. Two records of the same format in one archive prove the card is driven by data and not by position.

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Audio post cover artwork

This is another Embedded Audio Post

One more audio entry, so an archive page has enough records to fill a four-column grid without repeating itself.

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Blog gallery photo 9 in masonry thumbnail grid

This is a Standard post with a Youtube Video

A second video format example, this time on a different platform, to show that the card does not care which player it is given.

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Blog gallery photo 3 in masonry thumbnail grid

This is a Standard post with Fade Gallery

The same gallery, crossfaded instead of slid. A quieter transition suits calm, photographic subjects.

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Blog gallery photo 8 in masonry thumbnail grid

This is an Embedded Audio Post

Add an embedded player to share podcasts, interviews and music inside a post. The frame fits the layout and stays responsive on every device.

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