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For a decade the web optimised for attention. The most interesting publishers are now optimising for something harder to measure: whether you actually finished.
Tag
#long form
4 articles filed under this tag
The feed was designed to never end, which turns out to be a poor fit for anything you want to remember afterwards.
The inbox rediscovered the archive, the permalink and the RSS feed, in that order, over about four years.
We halved the publishing schedule and doubled the reading time. Nobody complained, which was itself informative.