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Typography, layout, and the craft of building pages people actually finish reading.
Screen resolution finally caught up with the letterform, and a generation of designers who only knew grotesques started noticing what they had been missing.
Two years of shipping dark palettes taught us that contrast is the easy half of the problem.
Every measurement anyone has published says the second slide is never seen. The carousel survives because it settles an argument, not because it works.
Twelve months of covers, grids and one very stubborn trend that refuses to die.
A style guide nobody can change is a document about the past. The fix is process, not more pages.
It began as an index, became an advertisement, and is quietly becoming an index again.