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Reading, publishing and the habits the web keeps rearranging.
The feed was designed to never end, which turns out to be a poor fit for anything you want to remember afterwards.
People are building their own pages again, badly and on purpose, for the first time since the platforms made it unnecessary.
The feed keeps you longer and leaves you with less. We looked at what readers could recall afterwards.
The inbox rediscovered the archive, the permalink and the RSS feed, in that order, over about four years.
No investors, no launch plan, and a domain bought at two in the morning. Here is the first year in numbers.
Owning the archive turned out to matter more than the distribution we gave up to get it.