Hospitality
Vesper Hotels
A boutique hotel group given the language and identity to win direct bookings back from the travel sites.
The Engagement
A hotel brand that became a distribution channel.
01
Strategy
Guest research across six properties to find what regulars already loved and newer rivals could not copy.
02
Identity
A restrained monogram, a night-sky palette and a photography brief shot at dusk in every property.
03
Verbal Branding
A booking journey written in the voice of a good concierge, from the confirmation email to the room card.
6 properties · Direct bookings from 28% to 41% · 1 year from launch