Health & Wellness
Halo Fitness
A boutique studio chain repositioned from discount gym to premium recovery brand across fourteen locations.
The Engagement
From discount gym to premium ritual.
01
Strategy
Member interviews in four cities, and a new positioning around recovery, sleep and long-term strength.
02
Verbal Branding
A naming system for classes and programmes, and a calm, direct tone of voice for every touchpoint.
03
Guidelines
A digital brand book covering signage, uniforms and social templates, so every studio launches on brand.
14 studios rebranded · 3 month rollout · +22% average membership value