CPG · Food & Bev
Meridian Coffee
A specialty roaster stuck at 1,400 retail doors, rebuilt from naming architecture to shelf-ready packaging in nine weeks.
The Engagement
A coffee brand built to win the cold aisle.
01
Strategy
A category audit across sixty cold-brew and whole-bean competitors, and a positioning built on origin rather than roast.
02
Identity
A new wordmark, a warm neutral palette and a label system that scales from a single-origin bag to a four-pack.
03
Packaging
A structural redesign of the can and bag range, tested on shelf in three regional grocers before print.
9 weeks to launch · 2,100 retail doors · +34% velocity per SKU