SaaS · B2B
Orb Technology
A workflow platform heading into its Series B, rebuilt from the name to the product interface in nine weeks.
The Engagement
A brand worth ten points on the cap table.
01
Strategy
Competitive mapping across forty workflow tools, and a positioning built on reliability rather than features.
02
Identity
The Orbt wordmark, an electric accent colour and an interface kit handed straight to the product team.
03
Guidelines
A living brand book with a rationale for every rule, so marketing and product ship the same brand.
9 weeks to launch · Series B closed six weeks later · $40M valuation