Finance & VC
Lune Capital
A seed fund with a crowded pitch deck, rebuilt around one clear thesis that founders remember after the meeting.
The Engagement
A venture brand founders remember after the meeting.
01
Strategy
Interviews with founders and limited partners to distil the fund's thesis into a single sentence.
02
Verbal Branding
A name for the fund's founder programme, a manifesto and a format for portfolio announcements.
03
Identity
A crescent mark, a deep navy and silver palette, and a data style for the quarterly letters.
Fund II oversubscribed · 3x inbound founder applications · 8 week engagement