How We Scope a Rebrand in One Week

Every rebrand we take on starts the same way: one week, one room, and every stakeholder who can say no. The scoping sprint exists to surface the disagreements early, while they are still cheap to resolve.

Day one is for listening

We spend the first day interviewing the people who live with the brand: sales, support, the founder who sketched the original logo on a napkin. The patterns that emerge tell us far more than any questionnaire.

The best brief is the one your own team could have written but never had time to.

Studio principle no. 4

By Friday we hand over a one-page scope: the audiences that matter, the assets that must survive, and the three decisions that will make or break the project. Then, and only then, do we talk timelines.