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We halved the publishing schedule and doubled the reading time. Nobody complained, which was itself informative.
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No investors, no launch plan, and a domain bought at two in the morning. Here is the first year in numbers.
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A generation that never wrote a table layout is writing one on purpose, and the results are better than they have any right to be.
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The inbox rediscovered the archive, the permalink and the RSS feed, in that order, over about four years.
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The first visit is a trailer. Almost every design decision worth arguing about belongs to the second one.
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It began as an index, became an advertisement, and is quietly becoming an index again.
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You cannot ask a portfolio why it made those choices. You can ask the person, and the answer is the whole interview.
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The feed keeps you longer and leaves you with less. We looked at what readers could recall afterwards.
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