Order your links the way your audience reads them

Most creators put their newest link at the top and their best-performing link somewhere near the bottom. Click data from two million pages says that is backwards.

The first three blocks take most of the clicks

Across the pages we can see, the first three link blocks take a little over seventy percent of all clicks. The fourth block takes about eight percent. Everything below it shares what is left.

That is not a reason to publish fewer links. It is a reason to decide, deliberately, which three things you want a visitor to do.

Put the newest thing second, not first

Your top block should be the thing that is true every week: the newsletter, the shop, the main channel. Put the launch, the tour date or the new episode directly underneath it.

When the launch ends, retire that block on a schedule and the page goes back to its steady state without you touching it.

Open your analytics, sort by click-through rate rather than by clicks, and move whatever is winning per view into the top three. It usually takes five minutes.