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Blog | Grid 2 Columns

Why Serif Type Is Quietly Coming Back

Small Teams, Large Design Systems

Four people can maintain a system that serves forty, provided they are ruthless about what it refuses to do.

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A Practical Guide to Design Tokens That Survive a Rebrand

Why Your Style Guide Keeps Going Stale

A style guide nobody can change is a document about the past. The fix is process, not more pages.

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The Slow Web: Why the Best Reading Experiences Are Getting Quieter

The Year in Editorial Design

Twelve months of covers, grids and one very stubborn trend that refuses to die.

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Notes on Shipping a Redesign in Public

Notes on Shipping a Redesign in Public

We rebuilt the whole front end with the old one still serving traffic, and wrote down what it cost.

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The Case Against the Homepage Carousel

The Case Against the Homepage Carousel

Every measurement anyone has published says the second slide is never seen. The carousel survives because it settles an argument, not because it works.

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What We Got Wrong About Dark Mode

What We Got Wrong About Dark Mode

Two years of shipping dark palettes taught us that contrast is the easy half of the problem.

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The Quiet Return of the Personal Site

The Quiet Return of the Personal Site

People are building their own pages again, badly and on purpose, for the first time since the platforms made it unnecessary.

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Reading in the Age of Infinite Scroll

Reading in the Age of Infinite Scroll

The feed was designed to never end, which turns out to be a poor fit for anything you want to remember afterwards.

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