{"id":149,"date":"2021-08-06T16:05:00","date_gmt":"2021-08-06T16:05:00","guid":{"rendered":"https:\/\/demos.canvaswp.com\/seo\/2021\/08\/06\/3-ways-to-transform-your-site-into-a-seo\/"},"modified":"2021-08-06T16:05:00","modified_gmt":"2021-08-06T16:05:00","slug":"3-ways-to-transform-your-site-into-a-seo","status":"publish","type":"post","link":"https:\/\/demos.canvaswp.com\/seo\/2021\/08\/06\/3-ways-to-transform-your-site-into-a-seo\/","title":{"rendered":"3 Ways to Transform Your Site Into a SEO"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Most sites do not need a rebuild. They need three specific changes, applied in order, and the patience to leave them alone long enough for search engines to notice.<\/p><p class=\"wp-block-paragraph\">First, fix the structure. A flat site where every page is three clicks from the home page will outrank a beautifully designed maze every time. Draw the tree on paper before you touch a template.<\/p><p class=\"wp-block-paragraph\">Second, fix the speed, but measure it on the device your customers actually hold, on the connection they actually have. A score of 98 in a lab and four seconds to first paint on a phone is a failing site.<\/p><p class=\"wp-block-paragraph\">Third, fix the content. Not by adding more of it, but by deleting the pages that never earned a visit and folding what was useful into the ones that did.<\/p>","protected":false},"excerpt":{"rendered":"<p>Turn any ordinary website into a search-friendly machine with these three proven steps covering structure, speed and content.<\/p>\n","protected":false},"author":42,"featured_media":168,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33,25],"tags":[34,35,36],"class_list":["post-149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","category-technical-seo","tag-analytics","tag-site-speed","tag-site-structure"],"_links":{"self":[{"href":"https:\/\/demos.canvaswp.com\/seo\/wp-json\/wp\/v2\/posts\/149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/demos.canvaswp.com\/seo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/demos.canvaswp.com\/seo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/demos.canvaswp.com\/seo\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/demos.canvaswp.com\/seo\/wp-json\/wp\/v2\/comments?post=149"}],"version-history":[{"count":0,"href":"https:\/\/demos.canvaswp.com\/seo\/wp-json\/wp\/v2\/posts\/149\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/demos.canvaswp.com\/seo\/wp-json\/wp\/v2\/media\/168"}],"wp:attachment":[{"href":"https:\/\/demos.canvaswp.com\/seo\/wp-json\/wp\/v2\/media?parent=149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/demos.canvaswp.com\/seo\/wp-json\/wp\/v2\/categories?post=149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/demos.canvaswp.com\/seo\/wp-json\/wp\/v2\/tags?post=149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}