Social Experiment
Rebranding heritage bookstore with vintage motifs in a contemporary context.
A bookshop that has traded on the same corner since 1911 needed to look its age without feeling old. We redrew the original shopfront lettering, rebuilt the wayfinding around it and gave the shop a reading-room palette that photographs as well on a phone as it does above the door.
Footfall up by a quarter in the first season.