{"id":29,"date":"2026-07-14T13:50:01","date_gmt":"2026-07-14T13:50:01","guid":{"rendered":"https:\/\/demos.canvaswp.com\/link-in-bio\/2026\/07\/14\/reading-your-analytics\/"},"modified":"2026-07-14T13:50:01","modified_gmt":"2026-07-14T13:50:01","slug":"reading-your-analytics","status":"publish","type":"post","link":"https:\/\/demos.canvaswp.com\/link-in-bio\/2026\/07\/14\/reading-your-analytics\/","title":{"rendered":"Reading your analytics without fooling yourself"},"content":{"rendered":"<p class=\"lead\">Total clicks mostly measure position. If you want to know which link is doing work, look at the rate.<\/p><h3>Rate, not volume<\/h3><p>A block in fifth place with a nine percent click-through rate is beating a block in first place with a four percent rate. It is just being seen less often.<\/p><p>Sort by rate, move the winner up, and check again a week later. Do one move at a time or you will not know which one worked.<\/p><h3>Traffic sources change the answer<\/h3><p>The same page behaves differently for visitors from a short-video platform than for visitors from search. Split the view before you conclude anything.<\/p><p>Country and device breakdowns matter most for stores, where a payment method that is normal in one market is unusable in another.<\/p><p>One change a week, measured against the same seven-day window, will teach you more than a dashboard you stare at daily.<\/p>","protected":false},"excerpt":{"rendered":"<p>Clicks flatter the links at the top of the page. Click-through rate tells you which link is actually working.<\/p>\n","protected":false},"author":26,"featured_media":51,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[3,17],"class_list":["post-29","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product","tag-analytics","tag-measurement"],"_links":{"self":[{"href":"https:\/\/demos.canvaswp.com\/link-in-bio\/wp-json\/wp\/v2\/posts\/29","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/demos.canvaswp.com\/link-in-bio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/demos.canvaswp.com\/link-in-bio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/demos.canvaswp.com\/link-in-bio\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/demos.canvaswp.com\/link-in-bio\/wp-json\/wp\/v2\/comments?post=29"}],"version-history":[{"count":0,"href":"https:\/\/demos.canvaswp.com\/link-in-bio\/wp-json\/wp\/v2\/posts\/29\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/demos.canvaswp.com\/link-in-bio\/wp-json\/wp\/v2\/media\/51"}],"wp:attachment":[{"href":"https:\/\/demos.canvaswp.com\/link-in-bio\/wp-json\/wp\/v2\/media?parent=29"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/demos.canvaswp.com\/link-in-bio\/wp-json\/wp\/v2\/categories?post=29"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/demos.canvaswp.com\/link-in-bio\/wp-json\/wp\/v2\/tags?post=29"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}