{"id":11,"date":"2026-08-06T21:32:25","date_gmt":"2026-08-06T21:32:25","guid":{"rendered":"https:\/\/demos.canvaswp.com\/finance\/about\/"},"modified":"2026-08-31T22:57:46","modified_gmt":"2026-08-31T22:57:46","slug":"about","status":"publish","type":"page","link":"https:\/\/demos.canvaswp.com\/finance\/about\/","title":{"rendered":"About"},"content":{"rendered":"<div class=\"container mw-md py-5\"><div class=\"row justify-content-between align-items-center col-mb-30\"><div class=\"col-md-7\"><h5 class=\"text-uppercase font-body ls-2 color-2\">Our story<\/h5><h3 class=\"mb-0 fw-normal\">We started because good advice was hard to tell apart from good salesmanship.<\/h3><\/div><div class=\"col-md-4 mt-4 mt-md-0\"><p class=\"mb-0 op-07\">The practice was founded to do one thing properly: give people a clear view of their own position, and a plan they understand well enough to keep.<\/p><\/div><\/div><\/div><div style=\"padding: 100px 0\" class=\"section bg-transparent\"><div class=\"container\"><div class=\"heading-block mw-xs mx-auto text-center mb-6\"><h5 class=\"font-body text-uppercase ls-2 color-2\">What we hold to<\/h5><h3 class=\"color text-transform-none ls-0\">Four commitments, in writing.<\/h3><\/div><div class=\"row\"><div class=\"col-md-6 mb-5\"><div class=\"feature-box\"><div class=\"fbox-icon\"><i class=\"bi-shield-check bg-color-2 color\"><\/i><\/div><div class=\"fbox-content\"><h4 class=\"text-transform-none font-body fw-semibold mb-2\">Independent by construction<\/h4><p class=\"mb-0 op-07\">We sell no products of our own and take no commission, so the advice has nothing to do with what pays us.<\/p><\/div><\/div><\/div><div class=\"col-md-6 mb-5\"><div class=\"feature-box\"><div class=\"fbox-icon\"><i class=\"bi-eye bg-color-2 color\"><\/i><\/div><div class=\"fbox-content\"><h4 class=\"text-transform-none font-body fw-semibold mb-2\">Costs on the surface<\/h4><p class=\"mb-0 op-07\">Every layer of charge is shown before you agree to anything, in money as well as percentages.<\/p><\/div><\/div><\/div><div class=\"col-md-6 mb-5\"><div class=\"feature-box\"><div class=\"fbox-icon\"><i class=\"bi-chat-square-text bg-color-2 color\"><\/i><\/div><div class=\"fbox-content\"><h4 class=\"text-transform-none font-body fw-semibold mb-2\">Plain language<\/h4><p class=\"mb-0 op-07\">If a document cannot be explained in a sentence, it is the document that needs changing.<\/p><\/div><\/div><\/div><div class=\"col-md-6 mb-5\"><div class=\"feature-box\"><div class=\"fbox-icon\"><i class=\"bi-arrow-repeat bg-color-2 color\"><\/i><\/div><div class=\"fbox-content\"><h4 class=\"text-transform-none font-body fw-semibold mb-2\">Long relationships<\/h4><p class=\"mb-0 op-07\">The value of a plan shows up over decades, so we are built to review it rather than to sell it once.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"clear\"><\/div><div class=\"container my-5\"><div class=\"heading-block mw-xs mx-auto text-center mb-6\"><h5 class=\"font-body text-uppercase ls-2 color-2\">The team<\/h5><h3 class=\"color text-transform-none ls-0\">People you will actually speak to.<\/h3><\/div><div class=\"row\"><div class=\"col-lg-4 col-md-6 mb-5\"><div class=\"team\"><div class=\"team-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"450\" height=\"550\" class=\"rounded-6 wp-image-76\" src=\"https:\/\/demos.canvaswp.com\/finance\/wp-content\/uploads\/sites\/24\/2026\/08\/2-3.jpg\" alt=\"Portrait of an adviser in a dark jacket and glasses\" loading=\"eager\" srcset=\"https:\/\/demos.canvaswp.com\/finance\/wp-content\/uploads\/sites\/24\/2026\/08\/2-3.jpg 450w, https:\/\/demos.canvaswp.com\/finance\/wp-content\/uploads\/sites\/24\/2026\/08\/2-3-245x300.jpg 245w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/div><div class=\"team-desc\"><div class=\"team-title\"><h4 class=\"font-body fw-semibold text-transform-none ls-0 mb-1\">Ellery Vance<\/h4><span class=\"op-05 text-uppercase ls-1 text-smaller fw-semibold\">Founder &amp; Lead Adviser<\/span><\/div><p class=\"mt-3 mb-0 op-07\">Twenty years advising households and owner-managed businesses. Chairs our investment committee.<\/p><\/div><\/div><\/div><div class=\"col-lg-4 col-md-6 mb-5\"><div class=\"team\"><div class=\"team-image\"><img decoding=\"async\" width=\"450\" height=\"550\" class=\"rounded-6 wp-image-77\" src=\"https:\/\/demos.canvaswp.com\/finance\/wp-content\/uploads\/sites\/24\/2026\/08\/3-2.jpg\" alt=\"Portrait of an adviser in a light checked shirt\" loading=\"eager\" srcset=\"https:\/\/demos.canvaswp.com\/finance\/wp-content\/uploads\/sites\/24\/2026\/08\/3-2.jpg 450w, https:\/\/demos.canvaswp.com\/finance\/wp-content\/uploads\/sites\/24\/2026\/08\/3-2-245x300.jpg 245w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/div><div class=\"team-desc\"><div class=\"team-title\"><h4 class=\"font-body fw-semibold text-transform-none ls-0 mb-1\">Priya Raman<\/h4><span class=\"op-05 text-uppercase ls-1 text-smaller fw-semibold\">Head of Audit<\/span><\/div><p class=\"mt-3 mb-0 op-07\">Leads statutory audit and controls work, and the firm-wide quality review programme.<\/p><\/div><\/div><\/div><div class=\"col-lg-4 col-md-6 mb-5\"><div class=\"team\"><div class=\"team-image\"><img decoding=\"async\" width=\"450\" height=\"550\" class=\"rounded-6 wp-image-78\" src=\"https:\/\/demos.canvaswp.com\/finance\/wp-content\/uploads\/sites\/24\/2026\/08\/4-2.jpg\" alt=\"Portrait of an adviser in a grey jacket\" loading=\"eager\" srcset=\"https:\/\/demos.canvaswp.com\/finance\/wp-content\/uploads\/sites\/24\/2026\/08\/4-2.jpg 450w, https:\/\/demos.canvaswp.com\/finance\/wp-content\/uploads\/sites\/24\/2026\/08\/4-2-245x300.jpg 245w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/div><div class=\"team-desc\"><div class=\"team-title\"><h4 class=\"font-body fw-semibold text-transform-none ls-0 mb-1\">Tomas Berger<\/h4><span class=\"op-05 text-uppercase ls-1 text-smaller fw-semibold\">Head of Markets<\/span><\/div><p class=\"mt-3 mb-0 op-07\">Responsible for portfolio construction, rebalancing policy and cross-border reporting.<\/p><\/div><\/div><\/div><\/div><\/div><div style=\"padding: 100px 0\" class=\"section dark bg-color\"><div class=\"container\"><div class=\"row justify-content-center text-center col-mb-50\"><div class=\"col-md-3\"><h3 class=\"display-3 fw-light mb-2 color-2\">20+<\/h3><span class=\"text-white op-07\">Years advising clients<\/span><\/div><div class=\"col-md-3\"><h3 class=\"display-3 fw-light mb-2 color-2\">6<\/h3><span class=\"text-white op-07\">Advisory practices<\/span><\/div><div class=\"col-md-3\"><h3 class=\"display-3 fw-light mb-2 color-2\">4.8<\/h3><span class=\"text-white op-07\">Average client rating<\/span><\/div><\/div><\/div><\/div><div style=\"background-color: #2646531b\" class=\"container mt-6 dotted-bg rounded-6\"><div class=\"row align-items-center justify-content-between p-5 p-md-6\"><div class=\"col mb-5 mb-lg-0\"><h5 class=\"font-body h5 mb-1 fw-medium color\">Ready to Grow your Business?<\/h5><h2 class=\"font-body h1 mb-0\">Best way to save your Money.<\/h2><\/div><div class=\"col-auto\"><a class=\"btn px-3 py-2 px-md-5 py-md-3 btn-dark bg-color rounded-pill wp-block-canvas-core-header-button\" href=\"https:\/\/demos.canvaswp.com\/finance\/contact\/\"><i class=\"bi-calendar color-2 me-2 position-relative\" style=\"top: 1px\"><\/i>Book a Schedule<\/a><a class=\"btn px-3 py-2 px-md-5 py-md-3 bg-color-2 rounded-pill ms-2 wp-block-canvas-core-header-button\" href=\"https:\/\/demos.canvaswp.com\/finance\/pricing\/\"><i class=\"bi-tags color me-2 position-relative\" style=\"top: 1px\"><\/i>See Plans<\/a><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>An independent advisory practice built on clear advice, patient planning and long client relationships.<\/p>\n","protected":false},"author":1,"featured_media":71,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-canvas","meta":{"footnotes":""},"class_list":["post-11","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/demos.canvaswp.com\/finance\/wp-json\/wp\/v2\/pages\/11","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/demos.canvaswp.com\/finance\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/demos.canvaswp.com\/finance\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/demos.canvaswp.com\/finance\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/demos.canvaswp.com\/finance\/wp-json\/wp\/v2\/comments?post=11"}],"version-history":[{"count":0,"href":"https:\/\/demos.canvaswp.com\/finance\/wp-json\/wp\/v2\/pages\/11\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/demos.canvaswp.com\/finance\/wp-json\/wp\/v2\/media\/71"}],"wp:attachment":[{"href":"https:\/\/demos.canvaswp.com\/finance\/wp-json\/wp\/v2\/media?parent=11"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}