{"id":6308,"date":"2026-02-14T09:00:00","date_gmt":"2026-02-14T09:00:00","guid":{"rendered":"http:\/\/home.test\/canvas-wp-test\/blog\/2026\/02\/14\/nobody-reads-the-second-page\/"},"modified":"2026-02-14T09:00:00","modified_gmt":"2026-02-14T09:00:00","slug":"nobody-reads-the-second-page","status":"publish","type":"post","link":"https:\/\/demos.canvaswp.com\/classic\/blog\/2026\/02\/14\/nobody-reads-the-second-page\/","title":{"rendered":"Nobody Reads the Second Page of Anything"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Pagination is a filing system that publishers like and readers ignore, and the numbers have always said so.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The argument runs the same way every time. Someone measures the thing that is easy to measure, a decision follows from the measurement, and two years later the decision is a convention nobody remembers agreeing to. What follows is an attempt to take the convention apart and look at the parts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What the numbers actually say<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Three publishers shared their figures on the condition that we did not name them, and the shape of all three is the same: a long, thin tail of readers who arrive from somewhere old, stay longer than anyone predicted, and never appear in the weekly report because the weekly report is about the front page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">None of this is an argument for doing less. It is an argument for measuring the part of the work that survives the week it was published in.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pagination is a filing system that publishers like and readers ignore, and the numbers have always said so.<\/p>\n","protected":false},"author":1,"featured_media":6251,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[263],"tags":[270],"class_list":["post-6308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-reading"],"_links":{"self":[{"href":"https:\/\/demos.canvaswp.com\/classic\/wp-json\/wp\/v2\/posts\/6308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/demos.canvaswp.com\/classic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/demos.canvaswp.com\/classic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/demos.canvaswp.com\/classic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/demos.canvaswp.com\/classic\/wp-json\/wp\/v2\/comments?post=6308"}],"version-history":[{"count":0,"href":"https:\/\/demos.canvaswp.com\/classic\/wp-json\/wp\/v2\/posts\/6308\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/demos.canvaswp.com\/classic\/wp-json\/wp\/v2\/media\/6251"}],"wp:attachment":[{"href":"https:\/\/demos.canvaswp.com\/classic\/wp-json\/wp\/v2\/media?parent=6308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/demos.canvaswp.com\/classic\/wp-json\/wp\/v2\/categories?post=6308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/demos.canvaswp.com\/classic\/wp-json\/wp\/v2\/tags?post=6308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}