{"id":6306,"date":"2026-03-20T08:00:00","date_gmt":"2026-03-20T08:00:00","guid":{"rendered":"http:\/\/home.test\/canvas-wp-test\/blog\/2026\/03\/20\/your-archive-page-matters\/"},"modified":"2026-03-20T08:00:00","modified_gmt":"2026-03-20T08:00:00","slug":"your-archive-page-matters","status":"publish","type":"post","link":"https:\/\/demos.canvaswp.com\/classic\/blog\/2026\/03\/20\/your-archive-page-matters\/","title":{"rendered":"Your Archive Page Matters More Than Your Homepage"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Homepages are for people who already know who you are. Archives are for the person who arrived from a two year old link and is deciding whether anything else here is worth their time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The argument runs the same way every time. Someone measures the thing that is easy to measure, a decision follows from the measurement, and two years later the decision is a convention nobody remembers agreeing to. What follows is an attempt to take the convention apart and look at the parts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What the numbers actually say<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Three publishers shared their figures on the condition that we did not name them, and the shape of all three is the same: a long, thin tail of readers who arrive from somewhere old, stay longer than anyone predicted, and never appear in the weekly report because the weekly report is about the front page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">None of this is an argument for doing less. It is an argument for measuring the part of the work that survives the week it was published in.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Homepages are for people who already know who you are. Archives are for the person who arrived from a two year old link and is deciding whether anything else here is worth their time.<\/p>\n","protected":false},"author":1,"featured_media":6256,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[264],"tags":[267,270],"class_list":["post-6306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinion","tag-editorial","tag-reading"],"_links":{"self":[{"href":"https:\/\/demos.canvaswp.com\/classic\/wp-json\/wp\/v2\/posts\/6306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/demos.canvaswp.com\/classic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/demos.canvaswp.com\/classic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/demos.canvaswp.com\/classic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/demos.canvaswp.com\/classic\/wp-json\/wp\/v2\/comments?post=6306"}],"version-history":[{"count":0,"href":"https:\/\/demos.canvaswp.com\/classic\/wp-json\/wp\/v2\/posts\/6306\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/demos.canvaswp.com\/classic\/wp-json\/wp\/v2\/media\/6256"}],"wp:attachment":[{"href":"https:\/\/demos.canvaswp.com\/classic\/wp-json\/wp\/v2\/media?parent=6306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/demos.canvaswp.com\/classic\/wp-json\/wp\/v2\/categories?post=6306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/demos.canvaswp.com\/classic\/wp-json\/wp\/v2\/tags?post=6306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}