{"id":12,"date":"2025-11-04T10:00:00","date_gmt":"2025-11-04T10:00:00","guid":{"rendered":"https:\/\/demos.canvaswp.com\/branding-studio\/portfolio\/vesper-hotels\/"},"modified":"2025-11-04T10:00:00","modified_gmt":"2025-11-04T10:00:00","slug":"vesper-hotels","status":"publish","type":"canvas_portfolio","link":"https:\/\/demos.canvaswp.com\/branding-studio\/portfolio\/vesper-hotels\/","title":{"rendered":"Vesper Hotels"},"content":{"rendered":"<section style=\"background:#fafafa\" class=\"section my-0 wp-block-canvas-core-wrapper\" id=\"services\">\n<div class=\"container wp-block-canvas-core-wrapper\">\n<div class=\"text-center mb-5 wp-block-canvas-core-wrapper\">\n<span class=\"sm-label wp-block-canvas-core-heading\">The Engagement<\/span>\n<h2 class=\"sm-heading mb-0 wp-block-canvas-core-heading\">A hotel brand that became a distribution channel.<\/h2>\n<\/div>\n<div class=\"row row-cols-1 row-cols-md-3 g-0 wp-block-canvas-core-wrapper\">\n<div class=\"col wp-block-canvas-core-wrapper\">\n<div class=\"sm-service-card wp-block-canvas-core-wrapper\">\n<span class=\"card-numeral wp-block-canvas-core-heading\">01<\/span>\n<div class=\"card-body wp-block-canvas-core-wrapper\">\n<h3 class=\"card-title wp-block-canvas-core-heading\">Strategy<\/h3>\n<p class=\"card-desc wp-block-canvas-core-heading\">Guest research across six properties to find what regulars already loved and newer rivals could not copy.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col wp-block-canvas-core-wrapper\">\n<div class=\"sm-service-card wp-block-canvas-core-wrapper\">\n<span class=\"card-numeral wp-block-canvas-core-heading\">02<\/span>\n<div class=\"card-body wp-block-canvas-core-wrapper\">\n<h3 class=\"card-title wp-block-canvas-core-heading\">Identity<\/h3>\n<p class=\"card-desc wp-block-canvas-core-heading\">A restrained monogram, a night-sky palette and a photography brief shot at dusk in every property.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col wp-block-canvas-core-wrapper\">\n<div class=\"sm-service-card wp-block-canvas-core-wrapper\">\n<span class=\"card-numeral wp-block-canvas-core-heading\">03<\/span>\n<div class=\"card-body wp-block-canvas-core-wrapper\">\n<h3 class=\"card-title wp-block-canvas-core-heading\">Verbal Branding<\/h3>\n<p class=\"card-desc wp-block-canvas-core-heading\">A booking journey written in the voice of a good concierge, from the confirmation email to the room card.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"stat-row wp-block-canvas-core-wrapper\">\n<p class=\"wp-block-canvas-core-heading\">6 properties <span class=\"stat-dot\">\u00b7<\/span> Direct bookings from 28% to 41% <span class=\"stat-dot\">\u00b7<\/span> 1 year from launch<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section style=\"background:#fff;overflow:hidden\" class=\"section my-0 wp-block-canvas-core-wrapper\" id=\"process\">\n<div class=\"container wp-block-canvas-core-wrapper\">\n<div class=\"text-center wp-block-canvas-core-wrapper\">\n<span class=\"sm-label wp-block-canvas-core-heading\">The Brand Idea<\/span>\n<\/div>\n<div class=\"wp-block-canvas-core-wrapper\" style=\"padding-bottom: 16px\">\n<blockquote class=\"pull-quote wp-block-canvas-core-heading\">Arrive as a guest. Leave as a regular.<\/blockquote>\n<hr class=\"pull-quote-rule wp-block-canvas-core-wrapper\">\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>A boutique hotel group given the language and identity to win direct bookings back from the travel sites.<\/p>\n","protected":false},"featured_media":27,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_canvas_portfolio_client":"","_canvas_portfolio_byline":"","_canvas_portfolio_skills":"","_canvas_portfolio_url":"","_canvas_portfolio_date":"","_canvas_portfolio_cover":0,"_canvas_portfolio_gallery":"","_canvas_portfolio_card_images":"","_canvas_portfolio_video_file":0,"_canvas_portfolio_video_poster":0,"_canvas_portfolio_media_height":"","_canvas_portfolio_card_wide":"","_canvas_portfolio_card_aspect":"","_canvas_portfolio_card_slider_speed":"","_canvas_portfolio_card_slider_pause":"","_canvas_portfolio_card_slider_animation":"","_canvas_portfolio_layout":"","_canvas_portfolio_columns":0,"_canvas_portfolio_primary_category":"","_canvas_portfolio_before_image":26,"_canvas_portfolio_filter_classes":"","_canvas_portfolio_location":"","_canvas_portfolio_size":"","_canvas_ins_cover_art":0,"_canvas_ins_cover_benefits":"","_canvas_ins_cover_claim":"","_canvas_ins_cover_icon":0,"_canvas_ins_cover_key":"","_canvas_ins_cover_premium":"","_canvas_ins_cover_sum":"","_canvas_ins_cover_summary":"","_canvas_portfolio_city":"","_canvas_portfolio_headline":"","_canvas_portfolio_more":"","_canvas_portfolio_more_title":"","_canvas_portfolio_scope":"","_canvas_portfolio_status":"","_canvas_portfolio_type":"","_canvas_portfolio_outcome":"","_canvas_portfolio_aperture":"","_canvas_portfolio_camera":"","_canvas_portfolio_credit":"","_canvas_portfolio_iso":"","_canvas_portfolio_lens":"","_canvas_portfolio_shutter":"","_canvas_portfolio_role":""},"canvas_portfolio_category":[4],"class_list":["post-12","canvas_portfolio","type-canvas_portfolio","status-publish","has-post-thumbnail","hentry","canvas_portfolio_category-hospitality"],"_links":{"self":[{"href":"https:\/\/demos.canvaswp.com\/branding-studio\/wp-json\/wp\/v2\/canvas_portfolio\/12","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/demos.canvaswp.com\/branding-studio\/wp-json\/wp\/v2\/canvas_portfolio"}],"about":[{"href":"https:\/\/demos.canvaswp.com\/branding-studio\/wp-json\/wp\/v2\/types\/canvas_portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/demos.canvaswp.com\/branding-studio\/wp-json\/wp\/v2\/comments?post=12"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/demos.canvaswp.com\/branding-studio\/wp-json\/wp\/v2\/media\/27"}],"wp:attachment":[{"href":"https:\/\/demos.canvaswp.com\/branding-studio\/wp-json\/wp\/v2\/media?parent=12"}],"wp:term":[{"taxonomy":"canvas_portfolio_category","embeddable":true,"href":"https:\/\/demos.canvaswp.com\/branding-studio\/wp-json\/wp\/v2\/canvas_portfolio_category?post=12"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}