{"id":21,"date":"2026-07-24T17:09:15","date_gmt":"2026-07-24T17:09:15","guid":{"rendered":"https:\/\/demos.canvaswp.com\/agency\/2026\/07\/24\/how-we-scope-a-rebrand-in-one-week\/"},"modified":"2026-07-24T17:09:15","modified_gmt":"2026-07-24T17:09:15","slug":"how-we-scope-a-rebrand-in-one-week","status":"publish","type":"post","link":"https:\/\/demos.canvaswp.com\/agency\/2026\/07\/24\/how-we-scope-a-rebrand-in-one-week\/","title":{"rendered":"How We Scope a Rebrand in One Week"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Every rebrand we take on starts the same way: one week, one room, and every stakeholder who can say no. The scoping sprint exists to surface the disagreements early, while they are still cheap to resolve.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Day one is for listening<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We spend the first day interviewing the people who live with the brand: sales, support, the founder who sketched the original logo on a napkin. The patterns that emerge tell us far more than any questionnaire.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The best brief is the one your own team could have written but never had time to.<\/p>\n<cite>Studio principle no. 4<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">By Friday we hand over a one-page scope: the audiences that matter, the assets that must survive, and the three decisions that will make or break the project. Then, and only then, do we talk timelines.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Our one-week scoping sprint turns a vague rebrand brief into a plan both sides actually believe in.<\/p>\n","protected":false},"author":1,"featured_media":64,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[8,9,10],"class_list":["post-21","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-studio-notes","tag-branding","tag-process","tag-workshops"],"_links":{"self":[{"href":"https:\/\/demos.canvaswp.com\/agency\/wp-json\/wp\/v2\/posts\/21","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/demos.canvaswp.com\/agency\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/demos.canvaswp.com\/agency\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/demos.canvaswp.com\/agency\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/demos.canvaswp.com\/agency\/wp-json\/wp\/v2\/comments?post=21"}],"version-history":[{"count":0,"href":"https:\/\/demos.canvaswp.com\/agency\/wp-json\/wp\/v2\/posts\/21\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/demos.canvaswp.com\/agency\/wp-json\/wp\/v2\/media\/64"}],"wp:attachment":[{"href":"https:\/\/demos.canvaswp.com\/agency\/wp-json\/wp\/v2\/media?parent=21"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/demos.canvaswp.com\/agency\/wp-json\/wp\/v2\/categories?post=21"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/demos.canvaswp.com\/agency\/wp-json\/wp\/v2\/tags?post=21"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}