{"id":10,"date":"2026-07-24T17:02:28","date_gmt":"2026-07-24T17:02:28","guid":{"rendered":"https:\/\/demos.canvaswp.com\/agency\/portfolio\/backpack-contents\/"},"modified":"2026-08-31T15:36:04","modified_gmt":"2026-08-31T15:36:04","slug":"backpack-contents","status":"publish","type":"canvas_portfolio","link":"https:\/\/demos.canvaswp.com\/agency\/portfolio\/backpack-contents\/","title":{"rendered":"Backpack Contents"},"content":{"rendered":"<img loading=\"lazy\" decoding=\"async\" width=\"1707\" height=\"2560\" class=\"work-image wp-image-49\" src=\"https:\/\/demos.canvaswp.com\/agency\/wp-content\/uploads\/sites\/4\/2026\/08\/7-1-scaled.jpg\" alt=\"Perfume bottle and dried gypsophila resting on an open magazine\" srcset=\"https:\/\/demos.canvaswp.com\/agency\/wp-content\/uploads\/sites\/4\/2026\/08\/7-1-scaled.jpg 1707w, https:\/\/demos.canvaswp.com\/agency\/wp-content\/uploads\/sites\/4\/2026\/08\/7-1-200x300.jpg 200w, https:\/\/demos.canvaswp.com\/agency\/wp-content\/uploads\/sites\/4\/2026\/08\/7-1-683x1024.jpg 683w, https:\/\/demos.canvaswp.com\/agency\/wp-content\/uploads\/sites\/4\/2026\/08\/7-1-768x1152.jpg 768w, https:\/\/demos.canvaswp.com\/agency\/wp-content\/uploads\/sites\/4\/2026\/08\/7-1-1024x1536.jpg 1024w, https:\/\/demos.canvaswp.com\/agency\/wp-content\/uploads\/sites\/4\/2026\/08\/7-1-1365x2048.jpg 1365w\" sizes=\"auto, (max-width: 1707px) 100vw, 1707px\" \/>\n\n\n<p class=\"wp-block-paragraph\">Wayfarer Outfitters wanted to show what their gear means to the people who carry it. The film unpacks a single backpack, object by object, each one opening onto a customer&#8217;s story.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alongside the hero film we delivered a social toolkit of vertical cuts and an icon set drawn from the objects themselves, now used across their seasonal campaigns.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>A brand film and social toolkit that unpacks an outfitter&#8217;s story one object at a time.<\/p>\n","protected":false},"featured_media":37,"comment_status":"closed","ping_status":"closed","template":"single-portfolio-agency","canvas_portfolio_category":[2,6],"class_list":["post-10","canvas_portfolio","type-canvas_portfolio","status-publish","has-post-thumbnail","hentry","canvas_portfolio_category-icons","canvas_portfolio_category-ui-elements"],"_links":{"self":[{"href":"https:\/\/demos.canvaswp.com\/agency\/wp-json\/wp\/v2\/canvas_portfolio\/10","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/demos.canvaswp.com\/agency\/wp-json\/wp\/v2\/canvas_portfolio"}],"about":[{"href":"https:\/\/demos.canvaswp.com\/agency\/wp-json\/wp\/v2\/types\/canvas_portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/demos.canvaswp.com\/agency\/wp-json\/wp\/v2\/comments?post=10"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/demos.canvaswp.com\/agency\/wp-json\/wp\/v2\/media\/37"}],"wp:attachment":[{"href":"https:\/\/demos.canvaswp.com\/agency\/wp-json\/wp\/v2\/media?parent=10"}],"wp:term":[{"taxonomy":"canvas_portfolio_category","embeddable":true,"href":"https:\/\/demos.canvaswp.com\/agency\/wp-json\/wp\/v2\/canvas_portfolio_category?post=10"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}